ROLES
FASION BRAND IDENTITY
The fashion brand, ROLES was built in 2015 by JAILI CHEN, a fashion designer in Shih university. She aims keep the history of Peking opera into fashion design and inspire young generation to “To obsess or to die”. The concept of the brand comes from a 1993 Chinese historical drama film directed by Chen Kaige. Peking Ppera costumes and facial makeup presents the different characters and personalities of the different roles in the opera. A performer's costume primarily designates his or her role on the stage no matter when or where the action takes place. Characters, whether they are from ancient times or in pre-modern China, appear on the Chinese opera stage wearing costumes suitable to their roles.
Brand Identity Concept
The logo of this brand consists of the letters, “ROLES” and Peking Opera Facial Makeup. In Beijing Opera, Guangong is one of the well-known characters in The Three Kingdoms. Guangong’s face is traditionally painted red, depicting the character as being very heroic or honest. Peking Red presents the upper position and ambitions perfectly.
Credit List
Client | ROLES, Jiali Chen
Project Manager | Shih-Chen, Chen / Qiqi Chew
Brand Identity Design | Shih-Chen, Chen
Photograph | Shih-Chen, Chen / Qiqi Chew
Fashion Design | Jiali Chen
Model | Vivian Wang & Ryan
Project Manager | Shih-Chen, Chen / Qiqi Chew
Brand Identity Design | Shih-Chen, Chen
Photograph | Shih-Chen, Chen / Qiqi Chew
Fashion Design | Jiali Chen
Model | Vivian Wang & Ryan